Excerpt:

Social networking site Facebook has announced it will increase its use of personal information to target advertising to individual members, despite privacy concerns among its 39 million users.

The California-based site will add new advertising features in coming weeks in an attempt to boost revenue.

Until now, Facebook has not allowed external websites to trawl its member database, which includes about 5 million UK users.

Owen Van Natta, the company’s chief revenue officer, said making advertisements more personal was a priority for Facebook.

But Chris Kelly, chief privacy officer, defended the move, saying the site had always made it clear to users that their personal information may be used to target advertisements and promotions.

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