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Press release
Enjoy a freshly baked cookie and help protect our planet!
New partnership between ENvironnement JEUnesse and Monsieur Félix & Mr. Norton.
Montreal, May 1, 2008 –
How can eating a freshly baked, warm cookie help the environment? If you buy that cookie from the environmentally friendly Urgence-Biscuits mobile cookie bakery, you’ll be contributing directly to educating people on environmental issues.
That’s because Monsieur Félix & Mr. Norton, Quebec’s most-loved gourmet cookie company, and ENvironnement JEUnesse, a non-profit environmental education organization, have teamed up so that Quebeckers can feel good about helping the planet while they make themselves feel good with a warm cookie.
The two organizations proudly announced their new partnership at a joint press conference today, where the new Urgence-Biscuits mobile cookie bakery was unveiled publicly for the first time. A recycled delivery truck that was rescued before it hit the scrap yard, the Urgence-Biscuits mobile cookie bakery runs exclusively on clean burning propane and solar energy. It will visit the sites of many local festivals, corporate parties and other events, serving warm cookies while at the same time raising awareness of environmental issues together with ENvironnement JEUnesse.
“The new Urgence-Biscuits mobile bakery allows us to create activities and educate the public on environmental issues that are directly related to the innovations incorporated in this vehicle,” says Jérôme Normand, director-general of ENvironnement JEUnesse. “Converting the truck to run on propane significantly reduces the ozone-depleting emissions of its former gasoline engine. Solar energy is used to power a long list of on-board appliances. New packaging has been developed made with recyclable materials from FSC cardboard. We can demonstrate concrete examples to the public of how we can address environmental issues, and attract their attention to these innovations and to our message with a product that will make them happy. And most importantly, our partnership provides that a portion of all sales made from the environmentally friendly mobile bakery will be contributed to ENvironnement JEUnesse to support our organization’s activities.”
Michael Eskenazi, the founder and President of Monsieur Félix & Mr. Norton, was equally enthusiastic. “We are thrilled that ENvironnement JEUnesse has agreed to allow us to join forces with them. We believe that if real change is to occur, it is vital that today’s youth is informed and educated about environmental issues. We are glad to help ENvironnement JEUnesse find new ways to encourage young people to pay more attention to issues that will have a great impact on their future. There should be a natural association between doing the right thing and things that make you feel good.” Mr. Eskenazi also announced, “We will be approaching the organizer’s of the major festivals in the Montreal area over the next weeks. We hope that they will welcome us and allow us to share this innovative approach with their festivalgoers, and of course share some warm cookies too!”
ENvironnement JEUnesse, the network of young Quebec environmentalists
ENvironnement JEUnesse was founded in 1979. It is a not-for-profit organization dedicated to educating the public on environmental issues. Numbering nearly 1,000 members, including more than 100 groups, ENvironnement JEUnesse organizes activities to raise environmental consciousness among Quebec youth, and to stimulate discussion and actions that will bring us all a better future.
Monsieur Félix & Mr. Norton…Pure enjoyment in every bite!
Founded in 1985 in Montreal, Monsieur Félix & Mr. Norton became the most talked about treat across Quebec. Their decadent chocolate chunk cookies made with all natural ingredients and their creative gift packages made them a household name throughout the 1990’s. In 1998, overexpansion led to a restructuring and the sale of the stores. The founder took some time to devote himself to volunteering in the community and to family issues. Building on the foundation of the well-known and well-loved brand, he returns with the launch of the Urgence-Biscuits concept, bringing back the fun of baking and serving warm cookies while remaining implicated in community and youth-oriented causes.
For more information:
Jérôme Normand, ENvironnement JEUnesse
Cellular: (514) 577-3016
Michael Eskenazi, Monsieur Félix & Mr. Norton
Cellular: (514) 570-4118
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