This is a great article about the changing landscape of philanthropy. As it has the worlds of search, advertising and online media, Google is disrupting and evolving the nature of corporate philanthropy by taking an entrepreneurial approach as opposed to a charitable approach to solving societal problems. Says Susan Raymond, senior managing director for research and chief analyst at OnPhilanthropy, about Google.org and its new, entrepreneurial attitude towards philanthropy: “Instead of just giving a man a fish, or even teaching him to fish, a social entrepreneur would invest in his fishing net business.”
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02:27 AM, JANUARY 18, 2008
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Doing Philanthropy the Google Way
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JAN 20, 2008
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Good posting. I think it is important to remember that business can be a very good thing if done properly and in many ways Google continues to set a good example. If only, say, the other 95 % of business was done with more ethical concerns in mind for people and the planet, we would be in much better shape. Let’s hope we get there. |
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