Wes Hutchinson is Stephen J. Heyman Professor and Professor of Marketing at the Wharton School of...

Wes Hutchinson is Stephen J. Heyman Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania. Previously, he taught at the University of Florida. He received a Ph.D. in Cognitive Psychology from Stanford University in 1981 and a B.S. in Psychology from Duke University in 1975. His research interests focus on consumer and managerial decision making, particularly the interrelationships among attention, learning, confidence, decision making, and expertise in repeated choice environments. Current research projects include modeling information search in memory and in the external environment, the role of visual attention in point-of-purchase marketing activities, consumer reactions to aesthetic aspects of product design, intuitive statistical reasoning as part of decision making, statistical models of jointly observed choice, latency and confidence, and heterogeneity in human decision processes. He has published articles in a wide variety of journals in business and psychology, including Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Marketing Letters, Harvard Business Review, Psychological Review, Psychometrika, Journal of Experimental Psychology: Learning, Memory, & Cognition, and Memory & Cognition. He is a two-time winner of the JCR Outstanding Article Award (1985 - 1987; 2000) and was a finalist for the JMR O'Dell Award (1992 - 1994). He is on the editorial review boards of the Journal of Consumer Research and Marketing Science (Associate Editor 1994 - 1999). He was President of the Association for Consumer Research (2003). His current teaching interests include new product development, marketing management, and behavioral research methods. Industry involvement includes positions as a Visiting Scholar at SAMI/Burke Marketing Research Inc. and as the Research Director of the Center for Retailing Education and Research at the University of Florida (in addition to a variety of consulting and applied research activities with companies such as Comcast Cable Communications, Verizon, Intel Corporation, Hewlett-Packard, U-Haul, Finish Line Inc., and Mary Kay Cosmetics, among others.). His free time is spent with his family and in the water surfing and fishing. Significant personal failures include never really learning to speak Spanish or play the guitar, among others too numerous to list.
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