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  <channel>
    <title>Rethos.com - adcouncil's Global Feed</title>
    <link>http://www.rethos.com/adcouncil</link>
    <description>What's happening for you on Rethos.com</description>
    <language>en-us</language>
    <item>
      <title>Inconvenient Bag at EarthNow Expo</title>
      <category>audio_video</category>
      <description>&lt;p&gt;Enter Message / description of files attached:&lt;/p&gt;</description>
      <pubDate>Tue, 01 Jul 2008 14:11:00 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1506</link>
      <guid>http://www.rethos.com/news/view/1506</guid>
    </item>
    <item>
      <title>EarthNow Expo Highlights</title>
      <category>audio_video</category>
      <description>&lt;p&gt;Enter Message / description of files attached:&lt;/p&gt;</description>
      <pubDate>Tue, 01 Jul 2008 14:06:23 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1505</link>
      <guid>http://www.rethos.com/news/view/1505</guid>
    </item>
    <item>
      <title>Opportunity for Bloggers - A New Book By Huffington Post</title>
      <category>blog</category>
      <description>&lt;p&gt;Reposted...:&amp;nbsp;&amp;nbsp; I'm pleased to announce that the editors of The Huffington Post are
producing their first book -- "How to Blog." It will have loads of
advice for newbies and veteran bloggers looking to take their blog to
the next level. We want to include lots of advice and stories. If you'd
like to contribute, please consider answering any of these questions
(or any others we forgot) and send your responses to the writer, Laura
Vanderkam (&lt;a href="mailto:lvanderkam@yahoo.com"&gt;lvanderkam@yahoo.com&lt;/a&gt;).
We'll use your name and your blog name unless told otherwise. Thanks!...</description>
      <pubDate>Thu, 26 Jun 2008 08:04:54 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1493</link>
      <guid>http://www.rethos.com/news/view/1493</guid>
    </item>
    <item>
      <title>ChicoBag founder Andy Keller on landfills, Bikram Yoga and his beef with plastic</title>
      <category>blog</category>
      <description>&lt;p&gt;&lt;em&gt;There is no shortage of entrepreneurs inspired by the movie Wall Street or the stories of Sam Walton or Steve Jobs. I recently had the opportunity to interview Andy Keller, whose inspiration is a little more, shall we say, down to Earth.&lt;/em&gt;&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;CA -- Tell us about the origins of ChicoBag.&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;AK -- I used to sell software for an enterprise software company down in the Bay Area. I ended up getting laid off when the company was bought out by a company in the UK. The community and lifestyle in Chico (California) really appealed to me, so it was important...</description>
      <pubDate>Wed, 11 Jun 2008 16:32:45 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1460</link>
      <guid>http://www.rethos.com/news/view/1460</guid>
    </item>
    <item>
      <title>Treehuggers to descend on Montreal</title>
      <category>blog</category>
      <description>&lt;p&gt;More than 165 exhibitors and 35,000 visitors are expected to descend on Montreal's Old Port for three days beginning June 13th, to share ideas about living more sustainably.&lt;br /&gt;&lt;br /&gt;The "Salon national de l'environnement" (SNE) was developed out of a citizens&amp;rsquo; initiative in 2006. The event looks at the current challenges to the environment and offers visitors concrete solutions. The event describes as its objective "to make visitors aware of today&amp;rsquo;s environmental challenges, while proposing solutions and tools for people to have a better understanding and to encourage beha...</description>
      <pubDate>Fri, 06 Jun 2008 11:43:44 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1418</link>
      <guid>http://www.rethos.com/news/view/1418</guid>
    </item>
    <item>
      <title>Quebec and Ontario showing leadership with cap-and-trade program</title>
      <category>blog</category>
      <description>&lt;p&gt;The provinces of Quebec and Ontario have shown great leadership by working together to institute a bilateral "cap-and-trade" system in an attempt to curb green house gas emissions. When the Canadian federal government is dragging its heels on what most consider the most important issue curretnly facing humanity, bilateral initiatives between provinces or municipalities makes a good deal of sense.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This kind of autonomy and leadership at the provincial level is refreshing. A similar dynamic has existed for many years in the U.S., where despite an administration nearl...</description>
      <pubDate>Thu, 05 Jun 2008 17:47:50 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1412</link>
      <guid>http://www.rethos.com/news/view/1412</guid>
    </item>
    <item>
      <title>What Gets Seventh Generation&#226;&#8364;&#8482;s &#226;&#8364;&#339;Director of Corporate Consciousness&#226;&#8364;&#157; Out of Bed in the Morning?</title>
      <category>blog</category>
      <description>&lt;p&gt;&lt;strong&gt;What Gets Seventh Generation&amp;rsquo;s &amp;ldquo;Director of Corporate Consciousness&amp;rdquo; Out of Bed in the Morning?&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;An exclusive interview with Gregor Barnum, senior executive of Vermont-based Seventh Generation, one of the sustainability movement&amp;rsquo;s most innovative companies.&lt;br /&gt;&lt;br /&gt;By Alex Salzman&lt;br /&gt;May 19, 2008&lt;br /&gt;&lt;br /&gt;Don&amp;rsquo;t let the altruistic job title fool you &amp;ndash; Gregor Barnum and his cohorts at Seventh Generation are relentlessly pragmatic about building a sustainable company. I recently caught up with Barnum, who is part ethics s...</description>
      <pubDate>Tue, 27 May 2008 10:41:01 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1393</link>
      <guid>http://www.rethos.com/news/view/1393</guid>
    </item>
    <item>
      <title>Nancy Easton, Co-Founder WITS</title>
      <category>audio_video</category>
      <description>&lt;p&gt;Enter Message / description of files attached:&lt;/p&gt;</description>
      <pubDate>Wed, 21 May 2008 16:47:02 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1374</link>
      <guid>http://www.rethos.com/news/view/1374</guid>
    </item>
    <item>
      <title>Wellness In The Schools: Benefit Evening Highlights</title>
      <category>audio_video</category>
      <description>&lt;p&gt;Enter Message / description of files attached:&lt;/p&gt;</description>
      <pubDate>Wed, 21 May 2008 11:02:08 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1369</link>
      <guid>http://www.rethos.com/news/view/1369</guid>
    </item>
    <item>
      <title>Going Green At The Banyan Resort</title>
      <category>article</category>
      <description>&lt;p&gt;Eco tourism is increasingly gaining buzz as one of the hottest parts of &amp;lsquo;green-living.&amp;rsquo; It sounds great&amp;nbsp; - enjoy the benefits of a vacation away from the busy working life, and do it in a way that respects the environment during your escape! While the word &amp;lsquo;eco-tourism&amp;rsquo; might make you think of roughing it in the great outdoors, thanks to some innovative social entrepreneurs, it is now possible to enjoy palm trees, exotic surroundings, and room service without doing what most of us do on vacation: take a break from the real world, and the stress we might feel ...</description>
      <pubDate>Mon, 12 May 2008 10:58:17 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1356</link>
      <guid>http://www.rethos.com/news/view/1356</guid>
    </item>
    <item>
      <title>Ally Request - Nour </title>
      <pubDate>Fri, 14 Mar 2008 16:40:12 -0400</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>TRUTH Campaign - Body Bags</title>
      <category>audio_video</category>
      <description>&lt;p&gt;Enter Message / description of files attached:&lt;/p&gt;</description>
      <pubDate>Wed, 13 Feb 2008 18:12:04 -0500</pubDate>
      <link>http://www.rethos.com/news/view/1119</link>
      <guid>http://www.rethos.com/news/view/1119</guid>
    </item>
    <item>
      <title>Bottom Line for (Red)</title>
      <category>article</category>
      <description>&lt;div class="byline"&gt;By &lt;a title="More Articles by Ron Nixon" href="http://topics.nytimes.com/top/reference/timestopics/people/n/ron_nixon/index.html?inline=nyt-per"&gt;RON NIXON&lt;/a&gt;&lt;/div&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;div id="articleBody"&gt;
&lt;p&gt;KIGALI, Rwanda &amp;mdash; A year ago,
staff members at the Treatment and Research AIDS Center could barely
cope. Patients, unable to find care elsewhere, flowed in from every
corner of the country. And if one of them was fortunate enough to find
a bed here, she often had to share it.&lt;/p&gt;
&lt;p&gt;Today, a dozen patients, mostly women, sit in neat waiting rooms,
laughing...</description>
      <pubDate>Wed, 06 Feb 2008 09:49:56 -0500</pubDate>
      <link>http://www.rethos.com/news/view/1088</link>
      <guid>http://www.rethos.com/news/view/1088</guid>
    </item>
    <item>
      <title>Facebook Underutilized as a Tool Kit for Activism</title>
      <category>blog</category>
      <description>&lt;p style="text-align: justify;"&gt;Despite Facebook&amp;rsquo;s vast, international audience and best-of-breed viral features, the site has yet to realize its potential to advance social change. My two co-founders and I conceived of Rethos.com out of criticism of the landscape of mainstream social networking websites and their apparent obsession with superficial content. Indeed, it remains doubtful that Facebook&amp;rsquo;s 60+ million members are going to super-poke their way to a more just and sustainable world.&lt;/p&gt;
&lt;p style="text-align: justify;"&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style="text-align: justify;"&gt;But the...</description>
      <pubDate>Sun, 03 Feb 2008 04:35:57 -0500</pubDate>
      <link>http://www.rethos.com/news/view/1076</link>
      <guid>http://www.rethos.com/news/view/1076</guid>
    </item>
    <item>
      <title>WHO'S GREENER? Clinton or Obama? McCain or Romney?</title>
      <category>article</category>
      <description>&lt;p&gt;&lt;span class="caps"&gt;WHO&lt;/span&gt;&amp;#8217;S &lt;span class="caps"&gt;GREENER&lt;/span&gt;? Clinton or Obama? McCain or Romney?&lt;/p&gt;


	&lt;p&gt;As we get closer to primaries in more than 20 states on February 5th, and with the field of candidates narrowing quickly, it&amp;#8217;s important to consider environmental issues as you prepare to cast a primary vote. Have the candidates&amp;#8217; positions on climate change, the Kyoto treaty, and their plans to increase energy efficiency or create green jobs changed your opinion of them? Is climate change a partisan issue? Tell us what you think at http://www.liveearth.org/?p...</description>
      <pubDate>Thu, 31 Jan 2008 21:36:17 -0500</pubDate>
      <link>http://www.rethos.com/news/view/1069</link>
      <guid>http://www.rethos.com/news/view/1069</guid>
    </item>
    <item>
      <title>Linkin Park - What I've Done</title>
      <category>audio_video</category>
      <description>&lt;p&gt;Cheers to Melanie (http://rethos.com/bleuphox) for this find!&lt;/p&gt;</description>
      <pubDate>Thu, 31 Jan 2008 15:00:21 -0500</pubDate>
      <link>http://www.rethos.com/news/view/1068</link>
      <guid>http://www.rethos.com/news/view/1068</guid>
    </item>
    <item>
      <title>Alliance Accepted! - Wooloo.org</title>
      <pubDate>Wed, 19 Dec 2007 09:43:42 -0500</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>Opportunity for Webmasters and Bloggers! FREE USE OF WEBSITES</title>
      <category>Opportunity</category>
      <description>&lt;p&gt;&lt;span class="caps"&gt;King or Queen of your own sustainability domain&lt;/span&gt;!&lt;/p&gt;
&lt;p&gt;We'd like to offer you some of the valuable Sustainability-related domains collected over the years.&lt;/p&gt;
&lt;p&gt;What we ask in return is that you design a really cool site that gets people involved, spreads the Sustainability Symbol (the 3 finger symbol) around the world and brings attention to, and supports at least one of the Climate Change related projects we&amp;rsquo;re working on (Like &amp;ldquo;STOP the GLOFs&amp;rdquo;) The rest will be up to you.&lt;/p&gt;
&lt;p&gt;Almost two years ago we introduced the 3 Finger Sustainab...</description>
      <pubDate>Tue, 11 Dec 2007 18:32:14 -0500</pubDate>
      <link>http://www.rethos.com/opportunities/view/64</link>
      <guid>http://www.rethos.com/opportunities/view/64</guid>
    </item>
    <item>
      <title>Alliance Accepted! - Hard Rock Philanthropy</title>
      <pubDate>Tue, 11 Dec 2007 13:17:14 -0500</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>Alliance Accepted! - DragonTHINK</title>
      <pubDate>Tue, 11 Dec 2007 13:17:04 -0500</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>Alliance Accepted! - Peace Plus One</title>
      <pubDate>Tue, 11 Dec 2007 13:17:01 -0500</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>Alliance Accepted! - Michael Johnson-Chase</title>
      <pubDate>Wed, 19 Dec 2007 09:43:47 -0500</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>Ally Request - Michael Johnson-Chase</title>
      <pubDate>Mon, 29 Oct 2007 16:11:52 -0400</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>Alliance Accepted! - Philip McMaster</title>
      <pubDate>Tue, 30 Oct 2007 09:43:59 -0400</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>Alliance Accepted! - Frank Miller</title>
      <pubDate>Tue, 30 Oct 2007 09:43:56 -0400</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>Alliance Accepted! - Ben Wells</title>
      <pubDate>Tue, 16 Oct 2007 09:48:34 -0400</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>Write/Draw for rethos!</title>
      <category>Opportunity</category>
      <description>&lt;p&gt;Friends,
We are in the process of starting a new project at rethos dedicated to citizen journalism and creative expression. We want rethos to become a organic media channel with a focus on promoting positive social change throughout the world. If you are interested in learning more about this new venture, please send an email to eli@rethos.com. We need people who are ready to start doing freelance work right away, so please take advantage of this unique opportunity!&lt;/p&gt;


	&lt;p&gt;Eli
http://www.rethos.com/eli&lt;/p&gt;</description>
      <pubDate>Tue, 09 Oct 2007 18:39:28 -0400</pubDate>
      <link>http://www.rethos.com/opportunities/view/30</link>
      <guid>http://www.rethos.com/opportunities/view/30</guid>
    </item>
    <item>
      <title>Are you a great designer, or translator?</title>
      <category>Opportunity</category>
      <description>&lt;p&gt;We are in the process of translating the word/concepts/phrase of&lt;/p&gt;
&lt;p&gt;1. &lt;span class="caps"&gt;SOCIETY&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;2. &lt;span class="caps"&gt;ENVIRONMENT&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;3. &lt;span class="caps"&gt;ECONOMY&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;... into the languages of the world, and adapting the different ways of writing to the three fingered hand symbol.&lt;/p&gt;
&lt;p&gt;You can see a sample of the Sustainability Symbol in Chinese script on this message.&lt;/p&gt;
&lt;p&gt;Your name will be forever associated with the chosen modification of the symbol that represents &amp;ldquo;Society, Environment, Economy&amp;rdquo; in your linguistic communi...</description>
      <pubDate>Sun, 30 Sep 2007 17:15:45 -0400</pubDate>
      <link>http://www.rethos.com/opportunities/view/25</link>
      <guid>http://www.rethos.com/opportunities/view/25</guid>
    </item>
    <item>
      <title>Convert website into something attractive</title>
      <category>Opportunity</category>
      <description>&lt;p&gt;The three finger Sustainability Symbol is beginning to attract attention on and off the internet. This is a double-edged sword.&lt;/p&gt;


	&lt;p&gt;On one hand, more and more people are learning about the campaign (personally passing it along from one individual to another),&lt;/p&gt;


	&lt;p&gt;on the other hand, our website stinks.&lt;/p&gt;


	&lt;p&gt;It&amp;#8217;s homemade, and as you will see, I&amp;#8217;m no web designer!&lt;/p&gt;


	&lt;p&gt;If there are any talented web designers out there in the Rethosarian community, please have a look at www.DragonTHINK.com and make a suggestion of how we could use some of the existing conte...</description>
      <pubDate>Sun, 30 Sep 2007 16:51:00 -0400</pubDate>
      <link>http://www.rethos.com/opportunities/view/24</link>
      <guid>http://www.rethos.com/opportunities/view/24</guid>
    </item>
    <item>
      <title>Alliance Accepted! - Technology For People Group Inc.</title>
      <pubDate>Tue, 16 Oct 2007 09:48:25 -0400</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>Make Friends, Have Fun and Make Money Saving the Earth</title>
      <category>Opportunity</category>
      <description>&lt;p&gt;Are you Part of the Problem&amp;#8230; or the &lt;span class="caps"&gt;SOLUTION&lt;/span&gt;?&lt;/p&gt;


	&lt;p&gt;Be the first in your community to start the transformation process to sustainability.&lt;/p&gt;


	&lt;p&gt;+Become a Black Belt Dragonpreneur, Trainer / DragonMentor +
(Seminar / Workshop Presenter &amp;#8211; &lt;span class="caps"&gt;CSR&lt;/span&gt; Business Consultant &amp;#8211; Private Tutor &amp;#8211; Sustainable Lifestyle Coach)&lt;/p&gt;


	&lt;p&gt;&lt;span class="caps"&gt;ESSENTIAL REQUIREMENTS&lt;/span&gt;:
- Excellent Communications and Interpersonal Skills
- Unlimited Positive Enthusiasm &amp;#38; Entrepreneur THinking
- Assertive Development of you...</description>
      <pubDate>Wed, 12 Sep 2007 14:55:33 -0400</pubDate>
      <link>http://www.rethos.com/opportunities/view/12</link>
      <guid>http://www.rethos.com/opportunities/view/12</guid>
    </item>
    <item>
      <title>Rethos journalist visionary wanted!</title>
      <category>Opportunity</category>
      <description>&lt;p&gt;The beta version of rethos.com has just launched, and social venture is currently seeking to recruit journalists to contribute compelling content to the rethos platform. If you are an accomplished journalist, freelance writer, or want to become one, rethos invites you to have a profile in the community and offer reports and opinions on you issues of your passion &#226;&#8364;&#8220; these will serve as the anchors of rethos discussions and debates.&lt;/p&gt;


	&lt;p&gt;Experience/Skills Required:&lt;/p&gt;


	&lt;p&gt;- Experience in writing journalistic content&lt;/p&gt;


	&lt;p&gt;- A passion for the rethos mission&lt;/p&gt;


	&lt;p&gt;- A profes...</description>
      <pubDate>Tue, 11 Sep 2007 11:24:52 -0400</pubDate>
      <link>http://www.rethos.com/opportunities/view/9</link>
      <guid>http://www.rethos.com/opportunities/view/9</guid>
    </item>
    <item>
      <title>Alliance Accepted! - Chris Advansun</title>
      <pubDate>Tue, 16 Oct 2007 09:48:23 -0400</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>New comment! - Feed The Pig Campaign - Ad Council</title>
      <description>&lt;p&gt;here&amp;#8217;s a little hint &amp;#8211; young people spend more then we earn at least partly because most of us are stuck in crappy dead-end jobs that don&amp;#8217;t pay enough to cover the actual cost of living.  You can&amp;#8217;t save if by the time you pay the rent and buy groceries you&amp;#8217;re paycheck is already gone&amp;#8230;.&lt;/p&gt;</description>
      <pubDate>Wed, 05 Sep 2007 15:02:37 -0400</pubDate>
      <link>http://www.rethos.com/news/view/127</link>
      <guid>http://www.rethos.com/news/view/127</guid>
    </item>
    <item>
      <title>Alliance Accepted! - Mel Cox</title>
      <pubDate>Fri, 07 Sep 2007 14:57:38 -0400</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>Alliance Accepted! - Alex</title>
      <pubDate>Fri, 07 Sep 2007 14:57:36 -0400</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
    </item>
    <item>
      <title>Alliance Accepted! - Elias Feghali</title>
      <pubDate>Fri, 07 Sep 2007 14:57:33 -0400</pubDate>
      <link>http://www.rethos.com/citizens/adcouncil/allies</link>
      <guid>http://www.rethos.com/citizens/adcouncil/allies</guid>
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